Synergy Team

Stefan Laursen

Head Designer and Developer of Synergy and Gray. Stefan began racing triathlons in 1983, at 13-years of age. He couldn’t afford to buy his first wetsuit, so he bought the smooth skin neoprene and sewed his own. This led to a lifelong passion for triathlon and product development. He raced triathlons professionally for over 15 years and has won more than 100+ events. Stefan was a National and Olympic TriathlonTeam Member in the late nineties, and also a U23 rider for Telecom. For articles and more information:

Synergy Sport - Interbike 2009
Synergy Sport - Interbike 2009
Synergy Sport - Interbike 2009
Synergy Sport - Interbike 2009

Dave StewardDavid Steward

Customer Service Manager. Dave has been involved in distribution and logistics most of his professional life. He is an avid photographer and loves

Friderike Rose

Friderike is our German agent. She has raced triathlons for more than 10-years and has a distinguished resume of results in both the US and Europe. She currently runs her own multi-sports store www.Adrenalin-trishop.de

Jenny Laursen

Jenny is our Women’s Specific Apparel and Wetsuit Designer. She insures that the designs and functionality of the women’s line is optimized. Jenny was a model for 15 years and is an avid triathlete and runner.

Rosina Estefan

Rosina heads up our South American Sales and is our main contact for all Latin countries other than Brazil. Rosina is also the Manager of GM-Bikes.com in Miami. She is very involved in the local biking community along with store owner, Isabel.

Sue Landes – Accounting

Sue is our head of accounting and administration. She has been with Stefan for over 5 years. Sue takes her job very seriously and is very meticulous. If you have any questions about your account, please do not hesitate to email Sue or Dave any time.

Scott Kelly

Scott is our Independent Sale Agent for several states in the Rockies and North West. He has his own coaching business www.TeamFastLane.com and is an avid racer.

Soren Laursen

Soren heads up our Northern European sales and runs the internet shop www.iSport.dk
Soren became a Marathon runner a few years ago and has more than 10 marathons under his belt